Join Target, NewEgg and Accertify as we delve into the world of fraud prevention using machine learning. Hear from two leading merchants about the power of leveraging a 360 view of the transaction; before, during and after the transaction, for an optimal and frictionless customer experience and fraud risk protection.
While machine learning can be confusing and intimidating, this session will help you understand:
- How machine learning can help augment your fraud prevention and risk detection strategy;
- The best practices for utilizing machine learning;
- The importance of industry-specific models;
- Developing success criteria – what results should you see and when; and
- Tips and tricks you can incorporate today to improve your fraud risk protection and customer experience.